But, what does it mean to be consistent? It means repetition. Over and over and over again! ‘Cause after all, people need to see something at least SEVEN times before they remember it.
If they remember you, they’ll be more likely to think of you FIRST when they’re looking to fill a new acting role, find a new partner to work with, or connect with someone in your field.
Repetition keeps YOU top of mind!
So check out our two easy ways to keep your brand consistent across social media and get remembered more often!
1. Be Visually Consistent
It’s a super visual world nowadays and you’ve got to be on top! That means your brand has to get it together visually.
- Headshots. Give your headshots a common theme, whether it’s a common background, lighting, or outfit. It’s best to use one headshot throughout, but if you must use more than one, don’t use more than three. Ideally, you should pick your favorite headshot and use that for EVERYTHING! Plan to take new headshots every few years to keep your visuals fresh.
- Logo. You can probably guess what I’m going to say here: repeat your logo everywhere you can! The more people see it, the better!
- Colors. Pick colors for your logo, website, blog and more so that they go with your logo and/or your headshots. If you plan your headshots, logo and colors together, your business will flow together a lot better online. And that will make it much more appealing to potential customers, I promise!
- Fonts. Your font is another reflection of your brand and who you are so choose wisely. Make sure it flows with your colors, logo and brand identity.
Sure, having the same of everything isn’t very exciting or fun for you. But, think of the HUGE advantages!
- It’s repeating the same information over and over so that it sticks in people’s minds. Am I starting to repeat myself?
- You won’t have to re-create graphics for different social media sites. Keep all your headshots, logos and colors in a folder so you can easily grab the info you need when you need it.
- You can still keep things fresh by using the different features that different social media platforms have. For example, you’ll need to make a kick-butt cover photo for your Facebook page, which you probably won’t use for other social networks. Use your logo and your colors to make it look similar to the rest of your visual branding.
If you have to do something different like that, it still needs to keep with the overall design and feeling of your logo and other images. What’s the point of cool logo design or headshots if your cover photo sticks out like a sore thumb next to it?
2. Be Consistent in Your Interactions & Engagements
It’s super important not to forget your personality on social media. You’re here to win jobs and get more clients, but you should still be yourself on social media. Check out our post on how to be yourself online.
People still want to feel like they’re dealing with an ACTUAL person after all.
And that also means that you should be consistent with your own personality across different social media platforms. If people talk with you on Facebook and then follow you on Twitter, they want to feel like it’s the same person behind the two profiles. You should never act totally different from one network to the next.
If you’re at the point where you want to hire people to run your social media networks (yes, this happens and can be a great way to save your time and energy for other business stuff), make sure they’re on the same page as you. Create a Do’s and Don’ts list and guidelines for your brand online.
You don’t want to appear like your brand has an online multiple personalities disorder!
Last thing: make sure you have long and short bios ready for use on social media sites. A long bio could be up to 5-6 sentences long (with all the social media links in it!) and a short bio could be less than 100 characters (with spaces!). You may still need to tweak it for different sites, but at least you’ll have a universal starting point!
That’ll make it much easier to be consistent in how you represent your business to the world!
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How do you keep your brand consistent across different social media platforms? Maybe you have a tip we didn’t think about – post it in the comments below!
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Article by Thérèse Cator
Thérèse Cator is the founder of Cator Media and has taught close to 1,000 entrepreneurs and artists how to use social media to grow their business online. She's headed social media campaigns for companies like GE. Most recently she's masterminded Unstoppable Foundation's (partners with Richard Branson and Free the Children) initiative to raise money for schools in Africa. The result was $500,000 in donations during the course of one evening. Her clients can be seen at the Sundance Film Festival, on best-sellers lists, on Broadway, on network and cable television, and have featured in major publications like New York Times. Her film Click has appeared in several film festivals.
If you like this post, you can follow Thérèse on Twitter.
