Facebook Marketing

Some big changes are coming to the Facebook newsfeed, so it’s important to know how they are going to affect your business. Whether you run a small business, are an artist or a solopreneur; if you have a Facebook page it’s time to get prepared.

So why the change? According to Facebook founder Mark Zukerberg, many people (maybe you’re one of them) have complained that the current newsfeed has become cluttered and overwhelming. The new changes will make Facebook more visual. Also, how stories are displayed on newsfeeds to take care of the clutter problem and get a more appealing look.

Here’s the rundown on what you need to know and how you can capitalize on them.

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Actresses seem to be better with Facebook than actors. Why that may be, we’re not sure.

Luckily, we picked three beautiful, fantastic actresses to be your inspiration for how to use Facebook as an actress or actor.

Now the three actresses on this list are relatively famous, but that doesn’t mean you can’t take what they’re doing and make it work for you!

These Facebook pages should inspire you to try out new things on your page. Check out the three actresses we picked!

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If you haven’t figured out the new Facebook Insights yet, you’re not alone.

One of the benefits of having a page on Facebook is having the ability to see specific metrics that let’s you know how your page is doing.  However, many business owners and brand builders neglect to ever check these important numbers.

If you’re wondering why you should care about Facebook Insights, here are a few reasons:

  • It allows you to track conversions around specific pages.
  • You can tell whether your engagement strategy is actually working.
  • You get demographic info about your fans including age, gender and where they live.
  • You get to see how your content is being shared – whether it’s viral shares, organic, or through paid advertising.

And this is just the tip of the iceberg.  To get you started check out this brief training video about the new Facebook Insights:

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Want more in-depth Facebook training?  Check out my Facebook Results program where you’ll get access to my more intense Facebook Insights training an much much more!

I’d love to know what you think about this training!  Leave me a comment and be sure to share it on Twitter, Facebook, Google + and whereever you hang out online!

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If you’ve ever struggled to get the word out about your Facebook fan page you’re not alone!

Growing your Facebook following is an easy way to staying in front of your prospective clients in a way that’s fun and engaging.

And when you think about it for a small business adding a few fans is a big deal.  That’s why promoting that you have a Facebook page is vital in getting a constant flow of fresh eyes.

A lot of businesses assume that people will go hunt for them, which isn’t true.  People are extremely busy and even if your business has exactly what they need they may never realize it.

Here are five easy yet often overlooked ways to promote your Facebook page and get the word out there. [click to continue…]

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Due to Popular DEMAND!!!!
Facebook is still the most powerful method to tap into a wealth of customers if you’re building a small business or personal brand. Watch this quick video to get the 411 on what we’ll be covering in the webinar!!!

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Do you think of your Facebook friends as cash cows?

Friending On Facebook

As part of my Social Media Self series I’m sharing my rendition of more Facebook etiquette. Social media does equal social skills in my humble opinion.

I get a few friend requests from time and I’ve been burned by spammers and people who want to friend me so I can make them some money.

Call me anal, but now I’m a stickler for knowing what someone is about before I add them to my network. I’ve found many people who I really don’t want to associate with after reading their profiles. Ok, so call me snob

I’m looking for genuine friend relationships with common interests, aren’t you?

Note these points tie into the Human SEO aspect of the blog. I’m not getting into technical aspects like peoples lame pictures, positioning of widgets etc. This is about human communication.

Here’s an example of someone who did everything wrong recently based on my standards. [click to continue…]

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I know you’ve thought about it.  Maybe you’ve been looking at other Facebook landing pages and thought should I drop the Benjamins necessary to get one done.  Well in our very first edition of Q & A Wednesday we give you our opinion of landing pages, based on a question we received.  Check out our take in the video response.

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So what do you think?  Got a GREAT landing page let us know and post your Facebook link in the comments section.  And if you liked this video please be sure to share it with your social network (Twitter/Facebook/Youtube etc.)  Thanks for watching!

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Have you added Facebook Questions to your business page?  If not, what are you waiting for?

Facebook Questions gives business owners the unique opportunity not only to engage with their customers and gain valuable insight, but questions can also be shared.  Viral questions may just be the next thing we’re talking about.

So check out this video that tells you the benefits of questions and how to add them to your business page.

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Got questions?  Ask away below.  And of course please share this post with your friends on Twitter/Facebook/YouTube/Digg or whatever social network you hang out on.  Thanks for watching!

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Did you know that you could send a message to all your Facebook fans that will be delivered right to their inbox?

There are many businesses that are either not aware that this feature exists or don’t know when to use this feature.

In this video tutuorial, I show you how to use this feature and when you should use it.  Remember we don’t want to spam our fans, so the timing has to be right.

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So what do you think?  Share your thoughts below.  And of course if you liked this video share with your social network.  Thanks for watching!

 

 

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Face it no one likes spam.

I’m not talking about the kind in a can.

Nor the ones in your email.

I’m talking about Facebook page spam.

Let me backtrack.

One of the most exciting changes that Facebook made recently is the ability to post as your Facebook business page or fan page.  In case you don’t know, that means that your page now has the ability to like other pages and post on another page’s wall as your page instead of as your personal profile.  If you’re wondering how to do that check out this video where I cover how to post as your Facebook Business Page.

Basically, posting as your page on other pages gives you the opportunity to interact with other page owners and their fanbase.  But before you go crazy posting as your page we’ve heard tons of complaints from popular pages who are now targeted by spammers.

Yup, the era of Facebook page spammers has dawned upon us, but I’m willing to bet there are some spammers out there who don’t know that they are spamming.

So here 4 best practices to use for posting as your page, and not be seen as a page spammer: [click to continue…]

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