You want to make it as easy as possible for people to recognize you and your brand, right? Well, the best way to do that is by keeping your brand consistent across social media!
But, what does it mean to be consistent? It means repetition. Over and over and over again! ‘Cause after all, people need to see something at least SEVEN times before they remember it.
If they remember you, they’ll be more likely to think of you FIRST when they’re looking to fill a new acting role, find a new partner to work with, or connect with someone in your field.
Repetition keeps YOU top of mind!
So check out our two easy ways to keep your brand consistent across social media and get remembered more often!
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“Be yourself; everyone else is already taken.” ~Oscar Wilde
“Has it really come down to that?” you ask.
“Do people really not know how to be themselves?”
Yes, is the answer.
Most people spend their lives on the run and try to be anything but themselves, and surround themselves with people who support that reality.
A lot of our society is built on changing something about ourselves.
Our weight, our hair color, our eyes, our nose, our accent, our race and everything under the sun.
It’s really no surprise that we now need a guide on how to be ourselves.
Unfortunately, a lot of us learned that we aren’t enough early on.
This is an absolute killer when it comes to personal branding, cause listen up, you’re all you’ve got.
If you try to be anything else but you it starts reeking of inauthenticity.
But how do you get back to the real you?
Well here are some steps to help you on your journey and at the same time it can help create a brand you love.
Bad habits keep you from digging for the real gold.
(BIG NOTE: Make sure to read this one till the end for a sweet & can’t miss announcement!)
Bad habits suck big time.
Those sneaky little critters go behind your back and zap your energy from the stuff that you should really be focusing on.
The worst part about bad habits is that they steal the only currency you can NEVER EVER get back.
T-I-M-E.
And the more time you allow them to steal the further and further away you get from what you truly want to create.
Pretty bad huh?
Well, there is hope. You don’t have to let bad habits destroy your life or in this case your personal brand.
Personal branding seems to a buzz word but it is something that has always existed, the only difference is that the internet now evens the playing field and everyone can get in the game. That doesn’t mean everyone will succeed. Some will rise to the top and others will fall by the wayside.
Here are the 3 habits that are destroying your personal brand and keeping you from rising to the top. [click to continue…]
Want to avoid a brand crisis? Well, it's all in the questions.
Is your brand having an identity crisis?
Your brand may be having one and you may not even be aware of it.
I recently had a conversation with a client who hired me to handle their company’s social media strategy. As I was going over the client’s website and other marketing materials to come up with a strategy, something kept nagging me.
I finally figured out the problem. Their brand was having an identity crisis, and unless this was handled, their social media engagement would fall flat.
What I further realized is that a lot of brands especially small businesses are suffering from this same crisis.
How can you know if your brand is having an identity crisis? Well that would be a super long post, so why don’t we start with a few questions you can ask yourself to start the process. [click to continue…]
This post is Part 2. Read Part 1 or Watch The video: The Secrets To Revitalizing Your Brand Online (Part 1)
Your brand can show all your beautiful colors online! Your very own rainbow.
Ready for part 2 boys and girls? Well, these are just as essential as what I talked about in Part one. It’s all about giving you ideas that you can implement now to revamp your brand.
Remember, your online brand is an extension of who you are. People get googled before interviews, before dates, and before someone decides to business with you. These steps are really difference between showing you know what you’re talking about or you don’t. So, why don’t we make a pact and present YOUR BRAND in the best light possible.
Here are the next steps you must to take your brand to the next level.
Step III: Pimp Out Your Website
1. Hook Up With WordPress.org
Your website is your calling card so you must be sure that it represents your brand. The hands down best platform to host your site on is WordPress.org.
I know there’s a lot of confusion between WordPress.org and WordPress.com. Hopefully, this explanation can clarify it once and for all. Simply WordPress.org means that your site is self-hosted and WordPress.com means that you are hosting your site on the WordPress servers. When you host your site on the WordPress servers you will not have a unique web address. Your web address will read something like this http://YOURNAME.wordpress.com versus http://YOURNAME.com when your site is self-hosted.
What’s the difference? Well, if you plan on having a professional site and eventually want to sell products and services it’s essential. Think about it, which site would you trust more when it comes time to input your credit card information? Most people trust sites that are self-hosted, so it’s definitely a worthwhile investment. [click to continue…]
Update: Like watching videos instead? Scroll down to watch the video of this blog post.
Also be sure to read Part 2 when you’re done: The Secrets To Revitalizing Your Brand Online (Part 2)
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ~Maya Angelou
Maybe it's time to refresh your brand and make a SPLASH!
What does Maya Angelou have to do with branding? Lots, my friends.
And speaking of friends, I must say I have great friends.
Why?
Because they didn’t get annoyed at me for saying for the past X months that I needed to refresh/revitalize/renew and about any word that started with an “r-e” to my brand.
Even saying “my brand” sounds cheesy to me, because I believe that building a brand should be organic and no frills and based on the real you.
Since I’m very busy, and constantly juggling lot of balls in the air, I needed to refresh/revitalize/renew my personal brand in a way that could be done relatively easily.
So this is what I did and you can use the same steps to refresh/revitalize/renew your brand too. And I promise that’s the last time I’ll use this joke in the article. [click to continue…]
Are you ready to hear this about personal branding?
I’m an artist.
What does that have to do with personal branding?
Everything.
Let me backtrack a little.
Everyone’s talking about personal branding these days. The advice says to do this or to do that, and it all sounds so good.
But I wonder if these advice givers really mean it?
You see, I’ve had the opportunity to work with people who’ve established themselves as major personal brands. Unfortunately, these same individuals told me how unhappy they were because they were living a lie. Although, these were people were raking in high six and seven figures, they didn’t even want to run their business, because they were nothing like the brand they built.
The sad truth is, I understand where they’re coming from. [click to continue…]
