If you aren’t familiar with Pinterest check out Part 1 of the Pinterest Guide, then hop back over to learn how to use it to explode your personal brand.
So now that you’re all caught up let’s dive in.
First things first, these ideas will work if you’re growing your personal brand, selling products or services. Even if you believe that your particular brand or business isn’t “photo ready” think of Pinterest as your opportunity to get creative.
So let’s dive into how you can use Pinterest for your brand or business.
1. Upload Photos of Yourself
Sounds easy enough, but the key here is to diversify those images and make them engaging. For example, maybe you have a thing for hats and your fans know about it, so why not post images of you sporting your amazing hat collection.
2. Take Photos At Events
If you’re at an event or hosting one bring a camera or hire someone to take photos. These are all pin-worth opportunities and shows you in action.
3. A Day in The Life
What’s a day in your life like? Get a camera and create a photo diary. Even if you’re at the computer in your pj’s that could actually be a very funny Pinterest board. This gives your fans the opportunity to see another side of you and get a behind-the-scenes glimpse of you. If you have a team get them involved too.
4. Best Of
Don’t you love best of lists? I know I do. The key here is to keep it short. Too many pins on one board can get overwhelming sometimes. So what are your top blog posts? Create a board and pin those. The best part is all drives folks back to your content on your website. Check out the top posts board I created below.
5. Little Known Facts
I love learning about people. Sharing little known facts about you and your business can get fans seeing all the dimensions of you. The great part is you can use other people’s images to tell your story.
6. Get Your Fans To Participate
What kind of boards can you create that will generate fan interest. For example let’s say you notice that the majority of your fans live in the South. You can invite fans to post on a board entitled, “Things Southerns Say.” The key is to find something that’s easy for your fans to answer and that they can relate to as well.
7. Tag Your Friends and Fans
Many people don’t realize there’s a tagging feature in Pinterest. It’s a great way to make sure a pin gets on a specific person’s radar.
**Remember that Pinterest is all about visual marketing. The images you choose must be appealing, but remember it doesn’t have to be high fashion. It’s about finding your own unique voice.
It’s Your Turn: SHARE your ideas on how you’re using Pinterest to grow your brand and business.
Also, if you’re on Pinterest, connect with me there too!
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Article by Thérèse Cator
Thérèse Cator is the founder of Cator Media and has taught close to 1,000 entrepreneurs and artists how to use social media to grow their business online. She's headed social media campaigns for companies like GE. Most recently she's masterminded Unstoppable Foundation's (partners with Richard Branson and Free the Children) initiative to raise money for schools in Africa. The result was $500,000 in donations during the course of one evening. Her clients can be seen at the Sundance Film Festival, on best-sellers lists, on Broadway, on network and cable television, and have featured in major publications like New York Times. Her film Click has appeared in several film festivals.
If you like this post, you can follow Thérèse on Twitter.
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